"When implementation happens by committee, the support of that committee is key. **You always have to identify and unearth their motivations**, even if you haven’t yet identified each individual on that committee. That can be easy as asking a few calibrated questions, like “How does this affect the rest of your team?” or “How on board are the people not on this call?” or simply “What do your colleagues see as their main challenges in this area?”" --- **Tags** -- [[quotes]], [[incentives]], [[asking-questions]], [[listening]], [[negotiations]], [[execution]], **Source** -- [[202507101253 - B - Never Split the Difference]]