"Truly **effective negotiators are conscious of the verbal, paraverbal (how it’s said), and nonverbal communications** that pervade negotiations and group dynamics. And they know how to employ those subtleties to their benefit. Even changing a single word when you present options—like using “not lose” instead of “keep”—can unconsciously influence the conscious choices your counterpart makes." --- **Tags** -- [[quotes]], [[communication-skills]], [[interpersonal-skills]], [[negotiations]], **Source** -- [[202507101253 - B - Never Split the Difference]]