“Henrich and his colleague [[Francisco Gil-White]] have suggested using a variation of the conformity bias to improve on the success bias. They point out that **even figuring out who is successful can be difficult**. For instance, in small-scale societies, which hunter brings in the most game varies widely from one day to the next. In the midst of this statistical noise, how can we decide which hunter to imitate? We can turn to others. I**f many people look up to a given individual—if that individual has prestige—then imitating them might be worthwhile**. For Henrich and Gil-White, such a prestige bias is highly adaptive.” --- **Tags** -- [[quotes]] [[social-proof]], [[in-group-out-group-bias]], [[authority-bias]], [[false-consensus-effect]], [[groupthink]], [[halo-effect]], [[liking-bias]], [[mimetic-theory]], [[not-invented-here-syndrome]], [[self-selection-bias]], [[social-comparison-bias]], **Source** -- [[260102102051 - B - Not Born Yesterday]]