“In 1950s [[America]], the idea that people are more easily influenced when they cannot think also showed up in a very different context. The targets weren’t POWs suffering the hell of [[Korean]] prison camps, but **moviegoers comfortably watching the latest Hollywood blockbusters. In the midst of the movie, messages such as “drink Coke” were presented so quickly that they could not be consciously perceived**. These messages would soon be called subliminal, meaning “below the threshold,” here the threshold of awareness. Subliminal messages created a scare that would last for decades.” --- **Tags** -- [[quotes]], [[subliminal-messages]], [[advertising]], [[marketing]] **Source** -- [[260102102051 - B - Not Born Yesterday]]