“Experimental evidence suggests **the risk of irrational stubbornness is real**. In some circumstances, people seem to become even more entrenched in their views when presented with contrary evidence—to use the earlier example, it is as if you would become even more sure that **Swiss** cuisine sucks after being told that a Swiss restaurant was great. Psychologists call this phenomenon the backfire effect.” --- **Tags** -- [[quotes]], [[backfire-effect]], [[skepticism]], [[social-proof]], [[in-group-out-group-bias]], [[authority-bias]], [[false-consensus-effect]], [[groupthink]], [[halo-effect]], [[liking-bias]], **Source** -- [[260102102051 - B - Not Born Yesterday]]