“When we ask people what they think are the most effective things they can do to reduce their carbon footprint, **they often mention the stuff that has the smallest impact**. Recycling, using more efficient light bulbs, not leaving their television on standby or hanging their washing out to dry. **They often miss the big stuff: eating less meat, switching to an electric car, taking one less flight, insulating their home or investing in low-carbon energy**. ([Location 1905](https://readwise.io/to_kindle?action=open&asin=B0C3X6X695&location=1905))” --- **Tags** -- [[quotes]], [[systems-thinking]], [[moral-licensing]], [[climate-change]], [[conditional-optimism]], [[transport-emissions]], [[food-emissions]], [[action-bias]] **Source** -- [[260103133118 - B - Not the End of the World]]