"The challenge was now to scale this process. It had to move from a lab demo to something that could feed the world. The [[German]] company [[BASF]] purchased the rights and got one of their best minds on the project: [[Carl Bosch]]. It was **his job to take [[Haber]]’s invention and turn it into something that could sell. It took him just one year**. By 1910,… ([Location 2510](https://readwise.io/to_kindle?action=open&asin=B0C3X6X695&location=2510))" --- **Tags** -- [[quotes]], [[ammonia]], [[fertilisers]], [[growth]], [[technology]], [[farming]] **Source** -- [[260103133118 - B - Not the End of the World]]