"**Every time we buy something we’re sending a clear signal to the market – and those who bring products to the shelves – that this is what we care about**. Every time we buy an electric vehicle, a solar grid connection or a plant-based burger, we’re telling innovators across the world that there is demand, shouting ‘We’re over here, come and serve us’. ([Location 4689](https://readwise.io/to_kindle?action=open&asin=B0C3X6X695&location=4689))" --- **Tags** -- [[quotes]], [[product-design]], [[product-management]], [[customer-feedback]], [[signalling]], [[virtue-signalling]], **Source** -- [[260103133118 - B - Not the End of the World]]