"When the supply is “one” and there are “two” who want it, then that price keeps going up. **Two people who desire something is enough to oversubscribe the one person who has it.** The price keeps going up until one entity gives in. ([Location 489](https://readwise.io/to_kindle?action=open&asin=B0855DFW4Q&location=489))" --- **Tags** -- [[quotes]], [[supply-and-demand]], [[marketing]], **Source** -- [[260124105352 - B - Oversubscribed]]