"Too many business owners focus on the entire marketplace. They are deeply concerned by what the majority will pay **rather than finding the small group of people who really value what they offer**. ([Location 492](https://readwise.io/to_kindle?action=open&asin=B0855DFW4Q&location=492))" --- **Tags** -- [[quotes]], [[differentiation]], [[business-segments]], [[customer-groups]], [[market-research]], **Source** -- [[260124105352 - B - Oversubscribed]]