"Your job isn't to please everyone. **Your job is to find those people who can't live without you**. So … who are those people? What is it they want? And where do you find them? These questions matter more than the questions that relate to the overall market. ([Location 504](https://readwise.io/to_kindle?action=open&asin=B0855DFW4Q&location=504))" --- **Tags** -- [[quotes]], [[supply-and-demand]], [[business-segments]], [[customer-groups]], [[market-research]], [[marketing]], [[client-service]] **Source** --